Industrial Outdoor Storage Key Takeaways from NAIOS Atlanta

By Vytas Norusis, MAI, Executive Vice President

Industrial Outdoor Storage continues to gain traction. The conversations at the National Association of Industrial Outdoor Storage (NAIOS) Atlanta Conference made it clear that the sector is moving into a more mature and increasingly competitive phase. 

Attendance tells part of the story. The conference grew from roughly 450 attendees in 2025 to more than 700 in 2026, reflecting the level of interest and capital flowing into the space. But what stood out more was how investors and operators are approaching IOS today. 

A More Nuanced Investment Landscape 

As IOS evolves, so does investment strategy. 

Understanding your counterparty matters more than ever. Public and private groups often come to the table with different priorities. Some are focused on occupancy, others on rent growth, and many are balancing flexibility in ways that go beyond price alone. 

Underwriting is also getting more thoughtful. Tenant productivity is becoming a central focus. The more functional and efficient a site is for the tenant, the more it supports long term rent growth and performance. 

Operational Discipline Is Essential 

IOS is not a passive asset class. 

Success comes from staying engaged at both the asset and portfolio level. Owners are continuously looking for ways to improve operations, enhance usability, and get more out of each site. More than ever, returns are driven by how well you execute after the deal closes. 

Demand Drivers Remain Strong 

Infrastructure continues to be a major driver of demand. 

Data centers, rail expansion, and broader logistics investment are all supporting industrial growth, which in turn supports IOS. These trends are not new, but they continue to reinforce the sector. 

We are also seeing IOS follow a path similar to other asset classes. Self-storage is a good example. It helped establish a playbook around operations, scalability, and institutional adoption that is now showing up in IOS. 

Local Dynamics Still Matter 

Even with growing institutional interest, IOS is still very much a local business. 

Zoning, entitlement, and municipal relationships can make or break a deal. Getting in front of those conversations early goes a long way in avoiding issues later and improving certainty of execution. 

Competing in a Crowded Field 

There is more capital in the space, and that is changing how deals get done. 

Price is still important, but it is not the only factor. Sellers are paying close attention to certainty of close, track record, and whether a buyer can execute consistently. In a crowded bid process, those factors often carry real weight. 

Still Early, but Moving Quickly 

Most people at the conference described IOS as being in the third inning. There is still runway ahead, but the pace of change is picking up. 

There is a lot of optimism heading into the second half of 2026. Larger deal sizes are coming to market, giving institutional buyers a clearer entry point. At the same time, there is an understanding that discipline still matters. The opportunity is there, but so is the need to execute carefully.

Inside the Buy Box

A Look at IOS Acquisitions Criteria

By: Vytas Norusis, MAI, National Practice Lead for IOS Valuation
November 11, 2025

The Industrial Outdoor Storage (IOS) market has burst onto the institutional investment radar in recent years, with institutions such as Stockbridge, J.P. Morgan, TPG Angelo Gordon, among others making significant investments in IOS operators since 2021. The institutional interest in IOS has crowded the playing field in core industrial markets, as portfolio aggregators are considering the exit opportunities from day one, building portfolios to maximize flexibility and marketability upon exit of the portfolio.

The current state of the market sees the primary method of exit for an aggregator as a recapitalization as opposed to an asset sale, which leads to more disciplined investment decisions, as the aggregator will remain in the deal for a longer timeframe. In this piece, we will explore the most common acquisitions criteria across different aggregators active in IOS, key portfolio construction considerations, and where we see the IOS market heading in 2026.

What is an IOS Property?

In order to understand the acquisitions criteria for IOS assets, the important first step is to define what is considered an IOS property. IOS is defined at a high level as follows:

Typical IOS properties will have non-specialized building improvements, allowing a multitude of users to use both the building and site with minimal capital expenditures necessary to renovate the building. While truck terminals are considered to be an IOS use, the terminal market is more mature than the broader IOS market, and is better understood by investors and users alike. The focus of this piece will be on the less traditional IOS assets.

Most Common Criteria

While most IOS investors agree on the general definition of IOS, each investor has distinct criteria that they use to filter properties when looking for acquisitions opportunities. In reviewing the acquisitions criteria available on several of the top IOS aggregators’ websites, a few common themes shape their investment decisions. The most common criteria are as follows:

Note that the most common criteria do not include any factors regarding in-place tenancy. At this stage of the maturation of the IOS market, aggregators are primarily looking for value-add acquisitions, meaning that the investors are more readily willing to take on leasing/vacancy risk than the risks associated with zoning, location, or environmental components.

While a long term, triple net leased IOS site such as a 10-year term equipment rental facility would be attractive for most investors, the value-add nature of most aggregators’ portfolios tends to shy away from these sites as pricing on these assets does not leave sufficient upside to add value.

IOS Portfolio Construction

With the basic acquisition criteria identified, we will now explore some of the factors that aggregators are considering in building their portfolios with an eye on maximizing returns.

For portfolios to be attractive to the most aggressive capital groups looking to invest in IOS, risk mitigation is key to maximize returns.

What We Expect in 2026

With an understanding of how aggregators are approaching buying individual assets and constructing portfolios, we now shift gears to talk about what we are expecting in 2026.

The IOS sector has tremendous momentum heading into 2026, with most aggregators that we spoke with indicating that 4Q 2025 will be a banner quarter. Despite the potential headwinds, the fragmentation and higher returns than traditional industrial will continue to propel the niche to follow a similar trajectory as self-storage, mobile home communities, and build-to-rent housing as an investment sector outside of its broader asset class.

About Partner Valuation Advisors

Partner Valuation Advisors, LLC is a national commercial real estate valuation advisory firm that ranks as a top 10 appraisal firm. Partner Valuation Advisors has more than 100 valuation professionals nationally. Partner Valuation Advisors is led by Brandon Nunnink, CFA, and Eric L. Enloe, MAI, CRE, FRICS. Team members hold appraisal licenses in all 50 states and the firm has offices in Austin, Baltimore, Boise, Boston, Buffalo, Charlotte, Chicago, Cincinnati, Cleveland, Dallas, Denver, Gainesville, Grand Rapids, Houston, Indianapolis, Jacksonville, Kansas City, Knoxville, Los Angeles, Miami, Milwaukee, Mobile, Myrtle Beach, Naples, New York, Northern New Jersey, Philadelphia, Phoenix, Portland, Raleigh, San Diego, Seattle, St. George, St. Louis, Tulsa, and Washington, D.C. Partner Valuation Advisors performs commercial real estate valuations nationally for investors, lenders, and real estate occupiers and is an affiliate company of Partner Engineering and Science, Inc. Please visit us online at www.PartnerVal.com.

Beyond the Anchor: How Experiential Retail is Rewriting the Rules

By: Joe Miller, MAI, MRICS, National Practice Lead for Retail Valuation
November 4, 2025

In an era where traditional retail anchors are losing their gravitational pull, a new wave of lifestyle-driven concepts is stepping into the spotlight. Shuffleboard clubs, pickleball venues, and food halls tucked inside casinos are no longer fringe experiments. They’re becoming the heartbeat of retail revitalization. Casinos themselves are increasingly serving as multi-dimensional anchors, blending gaming, dining, shopping, and entertainment experiences that draw diverse audiences

These concepts are more than just novelties. They represent a strategic pivot toward experiential retail, a segment that continues to show resilience even as regional malls face mounting pressure from store closures and shifting consumer habits. While grocery-anchored centers and long-term net lease properties remain investor favorites, it's the unexpected rise of entertainment-infused retail that’s capturing attention in both media and client conversations.

Why They Work: Foot Traffic Without the Spend

One of the most compelling aspects of these new retail formats is their ability to drive foot traffic and increase dwell time. Shuffleboard clubs and pickleball courts offer social engagement and physical activity, while casinos drive consistent traffic and extend dwell time, creating a halo effect for adjacent tenants. These venues are targeted destinations, drawing visitors who may not be there to shop, but who linger, explore, and share their experiences online.

Although a surge in foot traffic doesn’t always translate into proportional spending, many of these concepts are designed to enhance the overall property experience, not necessarily to boost direct retail sales. That said, their presence can elevate the value of adjacent tenants and contribute to a more vibrant ecosystem.

Filling the Gaps: Dead Space Gets a Second Life

Rather than replacing traditional anchors, landlords are increasingly backfilling long-vacant spaces with high-engagement concepts, especially in secondary markets where retail demand has softened. Successful conversions include casinos, medical offices, entertainment venues, logistics hubs, and select educational uses. While educational tenants can be hit or miss, others have proven effective in stabilizing occupancy and driving traffic.

In contrast, top-tier markets continue to favor more generalized retail tenants for backfilling, maintaining a conservative approach to tenant mix. In places where risk tolerance is higher and innovation is welcomed, these lifestyle concepts are thriving.

Measuring the Impact: ROI Beyond the Register

For landlords, evaluating the return on investment for these concepts requires a broader lens. It’s not just about rent per square foot, it’s about activation, engagement, and long-term viability. These venues often serve as anchors of experience, drawing consistent traffic and creating a halo effect that benefits surrounding tenants.

These concepts also generate indirect returns, enhancing brand visibility, driving social media engagement, and creating a differentiated identity for the property. Their presence often lifts the performance of nearby tenants, creating a synergistic effect that supports long-term viability.

The Fine Print: Zoning, Clauses & Cash Flow Risk

As store closures reshape occupancy and valuation across the sector, landlords are turning to high-engagement concepts to stabilize assets. Zoning is generally flexible in large retail developments, with many adaptive uses, casinos excluded, already permitted.

Anchor transitions can trigger significant legal and financial ripple effects. Many tenants have co-tenancy clauses, and new experiential anchors like casinos or entertainment venues may not meet those terms. If other anchors are also vacant, tenants may opt to vacate or shift to reduced rent or percent-in-lieu arrangements, impacting property cash flow. These clauses often include sunset provisions, allowing tenants to exit entirely after a set period.

As retail evolves, unconventional tenants that bring energy, differentiation, and a sense of place will play a growing role in shaping the next chapter of mall performance.

About Partner Valuation Advisors

Partner Valuation Advisors, LLC is a national commercial real estate valuation advisory firm that ranks as a top 10 appraisal firm. Partner Valuation Advisors has more than 100 valuation professionals nationally. Partner Valuation Advisors is led by Brandon Nunnink, CFA, and Eric L. Enloe, MAI, CRE, FRICS. Team members hold appraisal licenses in all 50 states and the firm has offices in Austin, Baltimore, Boise, Boston, Buffalo, Charlotte, Chicago, Cincinnati, Cleveland, Dallas, Denver, Gainesville, Grand Rapids, Houston, Indianapolis, Jacksonville, Kansas City, Knoxville, Los Angeles, Miami, Milwaukee, Mobile, Myrtle Beach, Naples, New York, Northern New Jersey, Philadelphia, Phoenix, Portland, Raleigh, San Diego, Seattle, St. George, St. Louis, Tulsa, and Washington, D.C. Partner Valuation Advisors performs commercial real estate valuations nationally for investors, lenders, and real estate occupiers and is an affiliate company of Partner Engineering and Science, Inc. Please visit us online at www.PartnerVal.com.